Visionary, purpose-driven leaders recognize that there is untapped potential in their organizations. When this potential is left unrealized, it can lead to misalignment between an organization’s brand promise (external experience) and culture (internal experience). Through her high-energy keynotes, Pam August helps leaders and their teams unlock this potential to see transformational results. She equips audiences with practical strategies to help activate potential, at home and work, for greater performance and impact.

August was the Director, Culture Activation at WestJet, where for 14 years she was a fierce champion and developer of people and culture as a key enabler of strategic success. Today, she is a trusted partner for high-performance organizations around the world through her consulting firm, Connecting Potential.

With a background in leading culture development and experience working with diverse organizations, August knows what it takes to uncover, align, and activate the best of what organizations already are and what they want to develop into. She brings deep insight and appreciation for what it takes to influence change and the energy and discipline it takes to see it through.

August is a sought-after guide, facilitator, coach, and co-creator with a strong foundation of lifelong learning. She has a Bachelor of Adult Education, a Master of Arts in Leadership, and certification as an Organization and Relationships Systems (ORSC) and Brain-Based Coach.